Episode 036
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Websites and resources mentioned in this episode
Platinum Practice – Success Strategies for Practice Owners
Veterinary Practice Magazine – Featuring the best writers in the profession
Welcome to Vets4Pets – Vet Practices with a difference
Benchmark from Veterinary Business Briefing – Benchmark – how does your practice compare?
Rick Gioia-The Head Coach of Veterinary Success – Head Coach of Veterinary Success
Enjoy the show!
Best Regards,
Michael Joyner December 29th
John,
Miss seeing you over the last few years. Have you moved? I have had my Christmas card returned saying no longer at this address. I will be at NAVC in January 2011 are you coming? Please let me know how you are doing. I am currently a member of a a VMG here in Texas. We have been a group for the last 12 years. Trying to uses all we learned at AAHA/Purdue and Tx A&M to better our practices. Have a Happy New Year. Send me your e-mail and address so we can stay in contact
John Sheridan December 29th
Many thanks Michael – good to hear from you. Will contact you privately by e.mail
Dale Lonsford, DVM January 2nd
John, I am not sure I share your opinion that advertising emphasizing preventative care and responsible pet ownership benefits all veterinary practices, especially when advertising a pricing schedule. (Session 36) I believe the real message people hear is not the value of preventative care or pet owner’s responsibility, but rather, a message that all vaccination protocols are the same and what that price should be.
Many practices are lowering or completely discounting the price of core vaccinations while charging for and completing a full annual physical examination. I suspect advertising prices will result in making veterinary services seem like commodities rather than promoting a veterinarian and owner partnership, a partnership necessary to provide the best and most appropriate care possible for the owners’ pets.
John Sheridan January 5th
Thank you Dale – if that’s the case, and I’m sure you’re right -would you agree that a possible commercial response would be to do everything possible to differentiate your practice from the rest, to offer, promote and deliver a standard of client service unmatched in the area and to charge whatever is necessary to achieve the margin you need.
Many consumers still believe that you get what you pay for and pet owners are no different.